GEOFFREY EVANGELISTA, BORN IN 1982

I help businesses improve customer acquisition through performance-driven Facebook and Instagram advertising.

My focus is on building and optimizing paid traffic systems that turn cold audiences into customers and qualified leads, depending on the business model. I work across both eCommerce and lead generation campaigns, tailoring strategy based on the offer and funnel structure.

I approach every campaign with a strong emphasis on data, testing, and conversion optimization—using metrics like CTR, CPC, CPL, CPA, and ROAS to identify what’s working and continuously improve performance.

I’ve developed my skills by studying high-performing ad accounts, analyzing campaign structures across different industries, and building case studies to understand what drives consistent, scalable results in Facebook advertising.

I work best with businesses that are looking to scale profitably, improve their advertising efficiency, and build more predictable acquisition systems.