CASE
STUDY
RESTAURANT LOCAL AWARENESS CAMPAIGN
BUSINESS OVERVIEW
A local restaurant wants to increase dine-in-customers and attract new customers from the surrounding area using Facebook and Instagram ads.
OBJECTIVE
Increase table reservation and foot traffic within 5-mile radius of the restaurant
TARGET AUDIENCE
Local Residents
Age 22-55
Within 5 miles of the restaurant
Food Enthusiasts
Dining Out
Restaurants
Food & Drink
Local Cuisine
Families & Professionals
Parents
Working Professionals Couples
Couples
COLD AUDIENCE
INTEREST TESTING
Campaign Objective
Awareness or Traffic
Interest
Restaurants
Dining Out
Food Culture
Local Food
Ad Copy
Primary Text
Looking for your next favorite meal?
Enjoy freshly prepared dishes, great service, and welcoming atmosphere
Headline
Local Favorite Worth Trying
CTA
Learn More
WARM AUDIENCE RETARGETING CAMPAIGN
Audience
Video Viewers
Facebook page engagers
Website visitors
People who view the menu
Offer
Free Appetizer with any Entree
Ad Copy
Primary Text
You've already checked us out.
Visit this week and enjoy a FREE appetizer with any entree purchase.
CTA
Order now
HOT AUDIENCE CONVERSION
CAMPAIGN
Audience
Offer Views
Website visitors (7 days)
Reservation page visitors
Ad Copy
Primary Text
Don't miss your chance to enjoy a free appetizer and one of the best dining experience int town.
Reserve your table today.
CTA
Order now
METRICS TO MONITOR
Cold
Reach
CPM
CTR
Video Views
Warm
Landing Page Views
Offer Claims
Cost Per Offer Claims
Hot
Reservations
Cost Per Reservation
Restaurant Visit
FUNNEL STRATEGY
COLD
FACEBOOK & INSTAGRAM ADS
FEATURED MENU ITEMS
WARM
MENU VIEWERS & PAGE ENGAGERS
WARM
SPECIAL OFFER
RETARGETING
FREE APETIZER WITH ENTREE
HOT
RESERVATION / VISIT (WALK-IN)
FACEBOOK &
INSTAGRAM
PLACEMENTS
