CASE
STUDY
LEAD GENERATION CAMPAIGN
OBJECTIVE
BUSINESS PROBLEM
Generate new membership leads using Facebook & Instagram ads
A local fitness gym wants to increase membership sign-ups and attract new members from the surrounding area.
TARGET AUDIENCE
Men and women aged 25-45
Located within a 10 km radius of the gym
Interest In fitness, weight loss, body building, and healthy living
OFFER
Free 7-Day Gym Pass
Low-friction offer allows potential customers to experience the gym before committing to a membership.
CAMPAIGN STRUCTURE
Campaign Obejctive:
Lead Generation
Ad Set 1
Fitness interest
Ages 25-45
Ad Set 2
Weight loss interest
Ages 25-45
Ad Set 3
Lookalike audience (if customer data is available)
AD CREATIVE
Headling
Start Your Fitness Journey Today
Primary Text
Ready to get stronger, healthier, and more confident?
Claim your FREE 7-Day Gym Pass and experience
Modern Equipment
Professional trainers
Supportive Community
Limited sport available.
BUDGET STRATEGY
Dailly Budget: $20
Initial Testing Period: 7 days
Scale winning ad sets after identifying the best performers
KEY METRICS TRACKED
CTR (Click Through Rate)
CPC (Cost Per Click)
CPL (Cost Per Lead)
Conversion Rate
FUNNEL STRATEGY
COLD
FACEBOOK & INSTAGRAM ADS
WARM
LEAD FORM
WARM
CALL / SMS FOLLOW UP
HOT
GYM VISIT
HOT
MEMBERSHIP
SALE
FACEBOOK &
INSTAGRAM
PLACEMENTS
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