CASE
STUDY
E-COMMERCE SALES CAMPAIGN
OVERVIEW
Increase online sales and revenue using Facebook & Instagram.
OBJECTIVE
Generate profitable online sales while building a retargeting audience for future purchases.
CAMPAIGN STRATEGY
CONVERSION (PURCHASE)
Target Audience
Age 18-45
INTEREST : Fashion, online shopping, lifestyle brands
STRATEGY
Interest-based targeting
Lookalike audience (based on past buyers)
Retargetting website visitors and add to card users
AD STRATEGY (FUNNEL)
COLD (AWARENESS)
GOAL
Introduce the brand product
Creative
Product Video
Lifestyle content
Carousel Ads
Ad Example
Headline
Premium Essential for Everyday Wear
Primary Text
Discover comfortable stylish apparel designed for everyday life
CTA
Shop Now
Metrics
Reach
CPM
CTR
CPC
WARM (CONSIDERATION)
Audience
Website Visitors
Product viewers
Social media engagers
Offer
20% Off Your first order
Ad Example
Headline
Still Thinking About it?
Primary Text
You checked out our collection. Here's a 20% off your first purchase.
Use code: First20
CTA
Get Offer
Metrics
View Content
Landing Page Views
Add-to-Cart Rate
HOT (CONVERSION)
Audience
Add-to-cart-users
Initiate checkout users
Ad Example
Headline
Your Cart Is Waiting
Primary Text
Don't miss out on your selected items. Complete your order today and save 20%
CTA
Shop Now
Metrics
Purchases
Cost Per Purchase (CPA)
ROAS
Converstion Rate
OPTIMIZATION STRATEGY
Scale high performing ad sets by increasing budget
Retarget abandoned carts
Test new creatives weekly
FUNNEL STRATEGY
COLD
FACEBOOK & INSTAGRAM ADS (PRODUCT VIEWS)
WARM
WEBSITE VISITORS
WARM
RETARGET WEBSITE VIEWERS / ADD TO CART
HOT
ADD TO CART
PURCHASE
HOT
FACEBOOK &
INSTAGRAM
PLACEMENTS
